Students Buying Behavior Towards Ukay-Ukay Store: A Basis for Entrepreneurial Development Plan
Merry Rosse N. Manalo
College of Business and Management, CiTi Global College, Cabuyao Laguna, Philippines
Shella Mae B. Saruda
College of Business and Management, CiTi Global College, Cabuyao Laguna, Philippines
Arlyn Mae B. Saruda
College of Business and Management, CiTi Global College, Cabuyao Laguna, Philippines
Angelica Mae C. Siervo
College of Business and Management, CiTi Global College, Cabuyao Laguna, Philippines
Kristine Joy P. Cabrera
College of Business and Management, CiTi Global College, Cabuyao Laguna, Philippines
Henry III B. Clave
College of Business and Management, CiTi Global College, Cabuyao Laguna, Philippines
Ericson A. Gravamen
College of Business and Management, CiTi Global College, Cabuyao Laguna, Philippines
Aaron John C. Prudenciado
College of Business and Management, CiTi Global College, Cabuyao Laguna, Philippines
Angelyn A. Saavedra
College of Business and Management, CiTi Global College, Cabuyao Laguna, Philippines
ABSTRACT:
This study investigates the factors driving student patronage of ukay-ukay (second-hand clothing stores) in the Philippines, focusing on budget considerations, style preferences, and sustainability. A descriptive survey of 447 students reveals that ukay-ukay shopping is particularly prevalent among younger students, with a strong interest from male students. Students demonstrate complex buying behaviors, prioritizing quality and brand while seeking unique and exciting finds. The study also explores dissonance-reducing behaviors and habitual purchasing patterns among students. These findings offer valuable insights for entrepreneurs and marketers in the ukay-ukay industry, emphasizing the need for targeted marketing strategies, quality assurance, and the creation of a unique and engaging shopping experience.
Published in: International Journal of Research in Interdisciplinary Studies (Volume 2, Issue 11, November 2024)
Page(s): 134-141
Date of Publication: 30/11/2024
Publisher: IJRIS
Cite as: Merry Rosse N. Manalo, Shella Mae B. Saruda, Arlyn Mae B. Saruda, Angelica Mae C. Siervo, Kristine Joy P. Cabrera, Henry III B. Clave, Ericson A. Gravamen, Aaron John C. Prudenciado, Angelyn A. Saavedra, “Students Buying Behavior Towards Ukay-Ukay Store: A Basis for Entrepreneurial Development Plan,” in International Journal of Research in Interdisciplinary Studies, vol. 2, no. 11, pp. 134-141, November 2024.