Challenges Facing Health Food Product Customers Among Restaurants in Nairobi City, Kenya
Carolyne Khasoa Wasike
Technical University of Kenya, Nairobi, Kenya
Barasa Remmy Shiundu
Kaimosi Friends University, Kaimosi, Kenya
ABSTRACT:
Health food products have developed considerably through the ages due to the benefits they bring to consumers. However, not all outlets have leveraged on this market opportunity nor focused on meeting customer expectations. As a result of limited investment of outlets in health foods, customers face many challenges. The purpose of this paper is to investigate challenges facing health food product customers among restaurants in Nairobi city, Kenya. The study adopted a cross sectional analytical design which was conducted in 74 health food restaurants of Nairobi City, Kenya. While a total of 401 customers were approached, a response rate of 89% was achieved, accounting for 357 questionnaires. The results indicate that customers faced many challenges while sampling health food products in restaurants of Nairobi city. Challenges faced include: finding their favorite products out of stock (22.6%); doubts on raw materials used to prepare the health food products/finding their favorite product out of stock (22%) and highly priced products (19.4%). Other challenges were doubts on the raw materials used to prepare health food products (11.8%); poor quality products (11%), small portion/highly priced products (9.5%). This study concludes that prominent factors such as finding favorite product on offer out of stock, doubts on raw materials used to prepared health food products and highly priced products could be exploited by health food product outlets offering health food products to reduce challenges. Other challenges minor challenges such as poor quality products and small portion could also be resolved to improve customer eating experience.
Published in: International Journal of Research in Interdisciplinary Studies (Volume 2, Issue 10, October 2024)
Page(s): 63-64
Date of Publication: 29/10/2024
Publisher: IJRIS
Cite as:
Carolyne Khasoa Wasike, Barasa Remmy Shiundu, “Challenges Facing Health Food Product Customers Among Restaurants in Nairobi City, Kenya,” in International Journal of Research in Interdisciplinary Studies, vol. 2, no. 10, pp. 63-64, October 2024.